Kingshuk Das

DESIGN・STRATEGY・INNOVATION

There’s magic in seeing the ordinary with new eyes.
The secret to creative breakthroughs in business innovation is not always flashy new technology. It is something deceptively simple on the surface, but hard to practice without the right tools & mindsets.

It’s the art of paying extraordinary attention to the ordinary — opportunities hidden in people, places, products, experiences, markets — which are easy to overlook or dismiss.

WORK

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Featured

Marlo Levels Up

We've been playing a long game with technology — every technology we have ever invented. But this time, with AI, it feels a bit different.

Art and Design bring a Different Kind of Rigor to Business-as-usual

Popular myths equate creativity with playful chaos & eureka moments. But professional creatives know that coming up with fresh insights in the face of everyday challenges requires a specific kind of rigor.

True Design

Making things look cooler & prettier, vs. everything else.

Simplify.

Simplicity and minimalism make more sense at the end of a process rather than as a convenient starting point.

Octagon on a Stick

What can the humble stop sign tell us — about ourselves & how we might co-exist in future?

Strategy vs. Design Thinking

Organizations looking to grow often find themselves caught between conventional and newer approaches to innovation. While traditional strategy calls for rigorous analysis and critical thinking, design thinking espouses ‘thinking by doing’. The key is to find the sweet spot between the two approaches.

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